The role of data analytics in content design and content strategy
I'm in a data analytics program at University of Berkeley. Why you may ask? First, data analytics isn't data science, which requires a...
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Content Strategy, Content Marketing, and Content Management
"Content evangelists believe in [obsess over] the power of content to inspire, engage, and educate."
As a content evangelist, I believe in the power of story. For ten years, I wrote, produced, and managed projects in film and television. I leveraged the passion for content creation, project and product management, thrill of collaboration, and endless curiosity into technology and mission-driven companies. It's exciting to be a part of a constantly changing field and expanding my knowledge about industries, users, products, and now A.I. Amidst all the buzz, my focus continues to be Story.
According to MarketingProfs, 62% of top performing marketers have a documented content strategy. What they mean goes beyond strategy. As a content specialist, I've worked on strategy, marketing, and management. Who does what and given what title depends on the company, but three things remain the same.
1) Every project demands collaboration and a cross-functional approach.
2) Almost every digital content deliverable is an SEO-driven optimized asset. Outbound marketing deliverables vary.
3) There is consistent work with the digital marketing (or marketing) team.
How did I do what for which projects? Let's discuss, and explore the needs of your organization to drive your success.
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