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RINGCENTRAL
ROLES
Senior Content Strategist
TEAMS
Product, Engineering, Brand, Corporate, Public Relations
Challenge :
In-Product copy for newly released product, Glip.
Approach :
Extensive work with the product team, engineering, and brand to ensure a UX with copy that fit the rest of RingCentral's products and yet was new branding for this specific product.
Results
Key Learnings :
A new product release requires a different approach because there will be constant iterations based on a constant feedback loop from how the product is being used in the real world.
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