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Kanopy
ROLES
Content Designer
TEAMS
IOS, Android, Desktop
Challenge :
The challenge was to create a simplified flow for both types of users: library users and university students.
Approach:
To work with product and UX research to determine the most intuitive next steps for each type of user.
Results
STEP 1: The home page​​

STEP 2: The University Student User (then straight to STEP 4)

STEP 2: The Public Library User

STEP 3: The Public Library User

STEP 4: Create Account

STEP 5: Enter Site​
Rotating header with different product offerings.

Key Learnings :
Work extensively with users to determine the most intuitive next steps -- and the copy and design that supports that -- no matter how many different paths a product takes its users on.
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