Kanopy

ROLES

Content Designer

TEAMS

IOS, Android, Desktop

Challenge :

The challenge was to create a simplified flow for both types of users: library users and university students.

Approach:

To work with product and UX research to determine the most intuitive next steps for each type of user.

Results

STEP 1: The home page

STEP 2: The University Student User (then straight to STEP 4)

STEP 2: The Public Library User

STEP 3: The Public Library User

STEP 4: Create Account

STEP 5: Enter Site

Rotating header with different product offerings.

Key Learnings :

Work extensively with users to determine the most intuitive next steps -- and the copy and design that supports that -- no matter how many different paths a product takes its users on.