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ROLES
Content Strategist
UX Writer
TEAMS
Digital Marketing, Web
Challenge :
UX writing and user flow for digital marketing assets: landing pages, sign-up forms etc.
Approach:
Distilled what the end result needed to be. Spoke to product to understand how best to position the product and then produced results in conjunction with the digital marketing and web teams.
RESULTS:
Demand Gen
Inbound Marketing
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