ROLES

Senior Content Strategist

TEAMS

Branding, Corporate, C-Suite

Challenge :

To implement new content to fit new branding across the entire company.

Approach :

I collaborated with multiple departments to deliver large quantities of content to align existing content and create new content for the company's rebrand; the launch of a new product; feature releases of existing products; digital marketing projects; and as-needed work.

Results

Sage Human Capital

Role: Content Director

Drove the launch of the rebranding and front-facing content of a HCM (human capital management) software company .

I conducted a content audit and employee interviews to create new user journeys, informational architecture, digital marketing assets in collaboration with leadership, SEO, developers, and UX.