Role: Senior Content Strategist
I worked on multiple projects across departments. Product-led content for GTM, feature releases, and inbound marketing assets with creatives who produced videos, wrote blogs and e-papers, and case studies. I.A, Taxonomy, and audits for the Web team. Content Marketing with the Digital Marketing team to create and measure SEO-driven optimized materials, such as landing pages. Collateral material for Sales. Rebranding launch with Corporate.
Projects: Information Architecture