I'm an award winning writer with over ten years of experience in all things content: strategy, creation, and marketing. Collaborating with stakeholders across departments, I develop, execute, and optimize content strategies that drive business results using research, analytics, metrics, and data.
Each interaction with content -- a button, a video, FAQs, blog, forms -- everything is an opportunity to build trust with people...or lose it.
A juggling act of projects, products and deadlines but with a team, milestones, roadmap and agile work process.
At the center of every experience is a human focused design, not technology.
I have two Siberian cats.
I was once in a Bollywood movie with Aishwarya Rai.
My latest TV obsession is "Peaky Blinders."
Why do I include random facts rather than my professional skills? For one, skills are on my resumé. Who I am is not.
Users, consumers, even companies are not monoliths waiting for a product or content -- except maybe Christopher Nolan's. This is where I put Psychology degree into good use, and focus my content design on Human Experience and Engagement. A.I., Agile, SEO, all the rest are methodology and tools.