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I create user-centric, metrics-driven engaging experiences. 

Content Strategy

Plan, create, publish, enforce governance, and maintain brand with customer and business goals.

1

UX

Create a language and a visual design for an intuitive, human experience through: 

UX writing, UX research, user personas, empathy maps, buyer journeys.

2

Content Management

Closely collaborate with teams to create, test, audit, and scale omnichannel content across brands. 

3

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